This advertisement uses a close up of a crying boy surrounded by a gas in the shape of a plastic bag this could show that the gas is causing the boy to not be able to breath therefore causing him pain resulting in him crying. On the left-hand side there is a revolver with cigarettes in place of the bulllets, and a gas is present where the cigarette leaves the gun this could mean that the cigarettes give off the deadly gas. The background is black and in westerrn culture people wear black to a funeral this could imply that cigarettes are deadly. The child is white which generally is the race of higher income so this could imply that it affects them more.